There are all sorts of ways for the new inventor to introduce his or her ideas to the world. So many, in fact, that finding the right method can be perplexing, especially for those inventors attempting to advertise and promote their inventions independently. Knowing when to start marketing your invention is imperative since there are many invention marketing firms waiting to take advantage of inexperienced inventors who may be unaware of the ins and outs of patent rights and agreements.
Once the prototype, patent, and manufacturing issues pertaining to the product are taken care of, a marketing plan should be composed. This plan should entail the specifics of marketing your product such as who the consumer will be, the price of the product itself, how much you are willing to spend on advertising, and even who your possible competitors are. After these crucial steps have been taken, it is time to decide how to promote your product.
Probably one of the best ways to start getting your product out into the public is through trade shows. At these shows, or conventions, companies and individuals can share products and ideas with potential distributors, licensees, investors, manufacturers, and customers through display booths, receptions, and presentations.
Websites such as Conventions.net, Biztradeshows.com and Trade Shows News Network serve as search sites for finding trade shows. These sites provide information and links to a wide range of trade shows and let you search for shows by date, location, event, industry, and more. Trade shows have helped many independent inventors publicize and sell their products. Take Stephanie Eddy, for example, whose knitting kit, Lazee Daizee, began selling successfully at her very first show. Simply Google her name now to see how popular her knitting kit has become already.
It is essential, however, to research different trade shows before committing to one. Often times you can find useful information about these trade shows on websites like Inventorsdigest.com and forums such as Inventright.com and Inventorspotforum.com. These sites help inventors to have a better understanding of the different types of trade shows, how to pinpoint scams, and which shows give you the most for your money. Forums are typically full of helpful advice and first-hand experiences from other inventors. In most cases, if you are unsure if a company or show is running a scam, you can find other inventors within these forums to either ease your mind or send you in a different direction. The United Inventors Association’s website also provides a list of Inventor-Friendly Companies and events.
One popular trade show around today is Inventhelp’s INPEX (Invention and New Product Exposition) show. INPEX is known as “American’s Largest Invention Trade Show” and caters to almost anyone with an invention. The show exhibits all types of products from different industries and different levels of development. However, shows like INPEX can put quite the dent in your bank account after paying booth fees and traveling expenses. Fortunately, alternative options to these expensive trade shows are beginning to emerge. Online trade shows, or “Cybershows” are gaining more and more attention. The Invention Convention Cyberspace Connection is an online option, modeled after the Invention Convention trade show, for displaying your new product through “cyber-booths.” Here inventors pay a much smaller fee to have their products featured online for a whole year. Inventionshowcase.com is another online trade show where inventors can feature their products and even have opportunities to be included in press releases and media kits. idea for invention
While trade shows serve as an optimal way to introduce products to potential distributors and customers, inventors should keep in mind that their options for advertising are endless. Below you can find a list of basic advertising options along with a short description on how to get started.
1. Submit a Press Release- Submitting a press release about your business or product to your local newspaper is a great way to get started advertising. The website eHow.com provides a great article on “How to Write a Proper Press Release.”
2. Advertise Your Product in an E-zine- Online magazines that people subscribe to receive are growing more and more popular. Check out the eHow.com how-to.
3. Promote through Social Networks- Everyone these days seems to be wrapped up with sites like Facebook and Twitter, why not use them to promote your product?
4. Create a Website- This can be free and easy to do yourself with sites like Webs.com. Be sure to keep your website up-to-date with contact information and photographs. If possible, make sure your domain name is easy to remember. idea for invention
5. Get Your Website Listed Through Search Engines- Most of the time this is free to do and the more search engines that link your page, the better. Be sure to use lots of key words pertaining to your product.
6. Join Forums- By joining forums related to your product you can find useful information and an opportunity to reach out to others about your product. Of course be sure that the forum allows you to join on behalf of your business.
7. Always Carry Business Cards- These are a quick and easy way to advertise your product on a daily basis.
8. Contact National Or Local Radio Stations- By doing this you can put yourself out there as a potential guest speaker or ask how to go about advertising through their station.
9. Film Your Own Commercial- With today’s technology it is surprising how easy it is to make and edit your own video. Often times computers come with video-editing software. Post it on sites like YouTube to help gain publicity.
10. Be Creative! Advertisements can be found just about everywhere you go, from pencils to t-shirts, to cars and billboards, the possibilities are endless.